Revolutionizing Fast Food Commerce – GoMcDo Implementation

Launch date: 2012

Context: McDonald’s France envisioned an innovative shift with the launch of GoMcDo, a new online ordering service. Designed to streamline the customer experience, GoMcDo allowed users to order online and pick up in-store, reducing queues and enhancing efficiency. Initiated as a pilot project, GoMcDo aimed to revolutionize services in 31 restaurants by Q1 2012.

Role: As the key driver of this initiative, I took on the role of eCommerce Project Manager overseeing every aspect of GoMcDo’s creation.

Goals and Objectives: The primary goal was to establish GoMcDo as a cutting-edge multichannel sales service. This involved creating functional specifications for the new mobile application.

Challenges: Transitioning McDonald’s France to online sales via GoMcDo posed significant challenges. Integrating the new channel impacted restaurant operations, necessitating seamless coordination with stakeholders, mobile agencies, and payment intermediaries. Managing internal departments and fostering smooth collaboration became imperative.

Strategies and Solutions: To overcome challenges, I made sure that communication and information was clear and shared. I adopted a hands-on approach in managing relationships with payment intermediaries, suppliers of ordering kiosks, and internal departments.

Execution:

• Defined comprehensive use cases and specifications for GoMcDo, aligning closely with customer needs and strategic objectives.
• Developed the storyboard for the in-restaurant online ordering kiosk “easyorder”, enhancing user experience and simplifying the ordering process.
• Managed the integration with PayPal as the new payment solution, ensuring seamless transactions and improved user convenience.
• Orchestrated the project, collaborating with diverse stakeholders across marketing, finance, legal, and restaurant services to ensure successful execution.
• Organised and led many presentation meetings and workshop with stakeholders.

Outcomes and Impact: The successful implementation resulted in the GoMcDo service being available in 31 restaurants during the pilot phase. The service was accessible through both www.gomcdo.fr and mobile apps, marking a significant achievement in revolutionizing fast-food commerce.

Reflections and Lessons Learned: This experience underscored the importance of effective communication, strategic coordination, and hands-on management in driving transformative projects. It provided valuable insights into navigating complexities and ensuring successful project delivery.

Visuals

McDonald’s online ordering service has expanded beyond national borders and is now accessible globally.

If you’re interested in learning more about this project or exploring how similar strategies can be applied to your business, feel free to reach out. Let’s chat about the possibilities!

What They Say

“Chadia managed complex digital projects at McDonald’s France with focus and efficiency, even under pressure. She communicated clearly and delivered results.” – Jean-Noel Pénichon