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No New Feature, Just Better UX — and 40% More Conversions
We didn’t add new features — we just improved the UX. At Mindful Chef, I led a redesign of the cross-sell popup, making it easier for customers to add extras to their box.…
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Building HABBITZZ: A Premium eCommerce Marketplace from the Ground Up
Led the launch of a premium eCommerce marketplace in Hong Kong, building a cross-functional team, implementing Scrum, and delivering an MVP with 40+ features while fostering collaboration and enhancing user experience.
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Shaping the Sportsbook Experience Roadmap: A Product Discovery Journey
As a Senior Product Manager, I adopted the Continuous Discovery Habits framework from Teresa Torres to developed a data-driven and user centric roadmap that delivered a more engaging and seamless betting experience.
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Clearsource: Transforming an Outdated Website for Competitive Edge
As a freelancer consultant, I revamped Clearsource’s website, improving SEO, design, and content. Result: 70% more leads, top Google rankings, and a revamped sales channel.
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BaoBaby Baby Supermarket – an entrepreneurial project
I’ve launched an online baby supermarket to address the challenges of buying essential baby products. By adopting a bootstrapping strategy and conducting extensive market research, I achieved a 1.34% conversion rate within the…
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Chadia Aoun - Building Customer-Centric Product Experiences 