Tag: eCommerce

  • No New Feature, Just Better UX — and 40% More Conversions

    No New Feature, Just Better UX — and 40% More Conversions

    We didn’t add new features — we just improved the UX. At Mindful Chef, I led a redesign of the cross-sell popup, making it easier for customers to add extras to their box. The result? A 40% increase in add-ons, proving that small UX changes can drive big impact.

  • BaoBaby Baby Supermarket – an entrepreneurial project

    BaoBaby Baby Supermarket – an entrepreneurial project

    I’ve launched an online baby supermarket to address the challenges of buying essential baby products. By adopting a bootstrapping strategy and conducting extensive market research, I achieved a 1.34% conversion rate within the first year.

  • Revolutionizing Fast Food Commerce – GoMcDo Implementation

    Revolutionizing Fast Food Commerce – GoMcDo Implementation

    McDonald’s France launched GoMcDo, an online ordering service, aiming to enhance customer experience and streamline operations in 26 restaurants by Q1 2012. The initiative involved pivotal roles in strategy, coordination, and implementation, leading to the successful establishment of GoMcDo in 31 restaurants. Key lessons included the significance of effective communication and strategic coordination.