Tag: Mobile apps

  • Revolutionizing Fast Food Commerce – GoMcDo Implementation

    Revolutionizing Fast Food Commerce – GoMcDo Implementation

    McDonald’s France launched GoMcDo, an online ordering service, aiming to enhance customer experience and streamline operations in 26 restaurants by Q1 2012. The initiative involved pivotal roles in strategy, coordination, and implementation, leading to the successful establishment of GoMcDo in 31 restaurants. Key lessons included the significance of effective communication and strategic coordination.